The William Hill partnership deal with CBS Sports was officially announced. It will become the official sportsbook and wagering data provider for CBS Sports.
Also, the deal will benefit William Hill from exclusive rights for brand promotion across all CBS Sports platforms. It includes SportsLine, CBSSports.com, CBS Sports Fantasy, and CBS Sports apps, and 247Sports.
What is William Hill Sportsbook?
William Hill is the leading sportsbook operator in America. Established their presence in Las Vegas in 2012 and currently have 100 locations in Nevada. They differentiate themselves amongst competitors as the innovative pioneer in sports betting.
Currently, William Hill operates in ten states as it led the United States expansion of sports betting. Following the U.S. Supreme Court’s decision that overturned PASPA in 2018. Although, most U.S states allow online gambling, but is limited to sports betting.
It also has a long outstanding history of connecting fans directly to the most significant events. And, it gives access to the most iconic moments in sports similar to CBS Sports.
How the William Hill Partnership Deal Profits CBS Sports?
CBS Sports Network is an American pay television network that is owned by the CBS Entertainment Group unit of ViacomCBS. Also, it operates as a multi-platform media brand includes a first website and a network of sites.
The William Hill partnership deal will profit CBS Sports in allowing the latter to deepen their investment. According to gambling reviews, CBS Sports to extend its leadership in delivering multi-platform sports wagering content. Also, they will provide William Hill with exceptional reach for its betting platform as it continues to grow its business.
Besides, CBS Sports will utilize William Hill’s betting odds, experts, and more than 140 sportsbooks to strengthen its current offering.
The William Hill partnership deal will begin with its initial integration by March this year. And, its full rollout planned for the fantasy football season.
