The New York Jets is allegedly considering taking sponsorships from gambling venues. The sponsorship prospect comes after the Supreme Court took down the Bradley Act earlier this year. This new development gives way for states to legalize sports wagering.
Casino sponsorships seem to have become a trend in the industry several months after the termination of the Bradley Act. Earlier in August, NBA has signed a deal with the MGM Resorts making it the official partner of the league. This allows the establishment to get league highlights and exclusive data from the teams.
From the basketball scene, casino sponsorships seem to have made its way to football. After the Dallas Cowboys announced their partnership with WinStar World Casino and Resort, the New York Jets seems to be following suit.
According to an exclusive scoop from the NY Post, the team is reportedly looking into the prospect of teaming up with a gambling venue. The New York Jets, however, hasn’t officially commented on the speculation yet.
What a sponsorship could mean for New York Jets
Thus far, sports betting has only been officially legalized in Nevada, Delaware, Montana and Oregon. However, various laws are in the works aiming at its legalization in several states. At this point, it seems that legalization of sports betting in the US is just a matter of when instead of an if.
As for New York Jets, a sponsorship could reportedly run up to $1 million. This means more funds for the team, and exclusive data and advertising gain for the company. Sports betting venue advertisements could eventually become a common sight games. One can check reviews of sportsbook pay per head services to see how easy and profitable it is. The industry is also expected to become bigger in the coming years.
With sports betting legalization, other gambling related businesses could flourish as well. Sportsbooks could become more common. Online news channels can include sports betting sites in their sports directory. At this point, partnering with sports wagering companies seems to be a low risk, smart move, that sports teams can benefit from.
