Gambling and sports betting software development company PlayTech continues to expand their reach in the gaming market. Following their global strategy, they recently made gambling news headline as Playtech Adds AdmiralBet to their Online Poker Network.
AdmiralBet is a subsidiary of NOVOMATIC, an international gambling company in Austria with locations in 50 countries. In addition, NOVOMATIC AG Group is one of the largest gaming technology companies in the world. This is because they provide high-tech gaming equipment and operator of electronic casinos, regular casinos and sports betting outlets. Furthermore, they are a technology and service partner in the lottery segment and are known for exporting gaming equipment.
Playtech Adds AdmiralBet to their Online Poker Network to Increase their Presence in Italy
According Online Casino news, Playtech has been concentrating a lot of its growth in the Italian gambling market. This is further seen with the latest addition of AdmiralBet to their Online Poker network.
Of course, this is just their latest foray in the Italian poker market. This is because last week, Lottomatica also became part of Playtech’s poker network. In addition, GoldBet also became part of their online poker network earlier this year.
In a statement from Playtech, they said that this is just the beginning. This is because the group aims to heighten its share in a “key” market. Furthermore, they said that this addition falls in line with a wider strategic growth across an array of global markets. The offering features multiple game types and an array of table stakes and buy-ins.
Playtech is happy with adding AdmiralBet to their iPoker network as it is one of Italy’s fastest growing poker operators. Thus, according to Marat Koss, VP of Interactive Gaming at Playtech, they are “proud to be chosen as their partner”.
For their part, AdmiralBet believes that partnering with Playtech as their new network provider was a natural choice. Paolo Marchi, the Managing Director at AdmiralBet, said they “look forward to a long and successful partnership”.
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