In the latest gambling news, we always hear about states in the US move towards the legalization of sports betting. And with the legalization of sports betting, operators are now allowed to forge partnerships with sports leagues and sports teams. This is not new- a lot of other sports teams and leagues from other countries, particularly in Europe, have made partnerships and sponsorship deals.
But for the US, this is new. MGM is signing the first of its kind deal with a team from the National Football League (NFL). This is the first American Football agreement made between an operator and a team. The New York Jets will enjoy a lot of new benefits from this partnership
New York Jets and the MGM
Their partnership covers a lot of aspects, a lot of them marketing-related. There will be a lot of opportunities for both parties to build and promote their branding and advertising deals. In addition, fans of the New York Jets will have access to a mobile predictive game named “I Called It”. This will be accessible through the app of the Jets and is presented by MGM’s PlayMGM brand. This is a free-play game with pre-game and in-play choices. For now, players can win non-cash prizes. This app will enable MGM to promote their gaming platforms.
This is the second deal that the Jets are making with operators. Their other deal was with 888 Holdings as an official sponsor of the team. Prior to this, most of the deals made by NFL teams are with gambling companies that don’t have sports betting, so these deals are new to the league. And there will be more deals, not just from NFL teams. Especially since we see leagues like the NBA and the NHL.
