For Korean football fans who follow the Premier League, Manchester City FC is a favorite amongst them. This is because they are one of the best team in the league and are popular worldwide for their achievements. Thus, this makes them a powerful brand around the world with many companies vying to partner with them. Following such news, Manchester City Partners with SportyBet as one of their official football betting sponsors.
According to betting insiders, the partnership will have SportyBet as the official sports betting partner for Manchester City in Africa. As part of the agreement, SportyBet and Manchester City will co-brand unique content together. In addition, their goal is to offer a unique experience to Manchester and football betting fans in the region.
Manchester City Partners with SportyBet in Africa
SportyBet is a sports entertainment and betting platform and is one of the biggest sportsbook brands in Africa. Some of these countries include Nigeria, Ghana, Kenya, Zambia, Tanzania and Uganda. Furthermore, they are a part of Sporty Group which is a consumer internet and technology business. They are well-known for their sports media, gaming, social media and fintech platform with millions of users around the world.
Manchester City VP of Global Partnership Sales, Kaitlyn Beale, said this partnership will increase their fanbase in Africa. Furthermore, they are looking forward to “working with SportyBet to bring fans even closer to the club”.
For their part, Sports Group is also happy wit this agreement as it will help boost their football betting numbers. Oluchi Enuha, the Sporty Group brand director is very happy to add Manchester City to their group of partners. He said Manchester City’s “perfectly represent the type of entertainment Sporty Group aspires to bring to their customers in Africa.”
According to football betting news, Manchester City has been making several new partnerships in last12 months. Gambling analysts believe this is part of their effort to increase brand recognition on a global basis. These include deals with Marathonbet, a regional sponsorship in Asia with 8XBbet. Furthermore, last September the LeoVegas Group became their regional partner in Europe and Canada.
Bet on Korean Football today with VOBET, the Official sponsor of Hamburg SV