Casumo, a mobile-first gaming group, and industry innovator, announce its first acquisition deal to purchase CasinoSecret. The Maltese online gaming services company decides to buy the online operator as it complements its portfolio.
CasinoSecret is a fast-growing online casino with a distinct retention model and unique market expertise. Founded in 2018, it operates under a license from the Malta Gaming Authority (MGA). And has a focus on the player experience like the best online casino available.
Casumo’s First Acquisition Deal
Casumo’s first acquisition deal to purchase CasinoSecret is for its focus on player experience to play online casino games. It will bring further excellence in product and marketing to the group across multiple markets. It is as well enables Casumo to leverage the strong synergies further and the shared direction of both businesses.
As it complements its growing portfolio within the online gaming space, it will also take its group portfolio to the next level. All thanks to the development of an ambitious and exciting collaboration with the team at CasinoSecret.
Growing Partnership Between the Companies
The two companies began to develop their partnership in 2019, towards the latter part of the year. Casumo has purchased a 40% stake in the online casino, which lead to its full acquisition. The move demonstrates its three-part growing strategy.
Casumo’s growth strategy includes performance and market-driven growth if existing brands. It also includes building and introducing new products and brands as well as adding valuable assets to its portfolio.
About CasinoSecret
CasinoSecret is an online casino where members can spend time enjoying games ranging from slots to live dealer casino games. The casino also boasts a diverse selection top gaming provider wherein members can play a variety of titles.
The Maltese online casino is known for its pioneering approach to marketing as well as its innovative rewards program. Also, the operator’s cashback model is unique to the industry and was designed with player satisfaction at is core.
